About Krysta Francoeur

I have always been a storyteller—through art, through plants, through the ways I’m rebuilding my life after it fell apart.

My path has been anything but linear (or easy). I started young as a promising artist and later built a career in design, branding, and product creation for transformative leaders around the world. All while facing significant health challenges.

I founded Wild Remedies—my first beloved expression of plant magick—grew it into a beautiful brand, and eventually watched it collapse. That ending became the beginning of everything that followed.

In 2023, my most intense health crisis yet coupled with nervous system collapse forced me to strip everything back. I entered the underworld—months of survival, of learning my body again, of losing what I thought defined me. But in my resurrection, I found something truer in the forests I love. Bones, botanicals, and wilderness lore became my language of healing.

Today, I work at the intersection of art, wilderness, and story-telling. Through Magick Maven, I create fine art with bones and botanicals, wildcrafted apothecary rooted in forest medicine, and collaborative experiences that weave story, ritual, and transformation.

Through Brand Bruja, I bring 18 years of design and product development to visionaries shaping the future of wellness.

Through MindfulMEDS, I’m actively shaping the conversation around microdosing and nervous system healing—leading product development and bringing visionary mushroom-based medicine into form.

And through my podcast, Rewilding Humanity, I share raw stories—my own and others’—of collapse, awakening, and reclamation.

I am not afraid of the hard stories, because I’ve lived them. That’s what sets me apart. My work isn’t just about art or branding or healing — it’s about showing how death can be an initiation, how beauty and wildness can guide us back, and how we can alchemize even our darkest chapters into medicine.

Krysta Francoeur Signature

What I Speak On

Nervous system healing + trauma recovery

The art of death & rebirth (personal + creative)

Plant alchemy + foraging as medicine

Spirituality without bypassing

The wild feminine, untaming, and resilience

Entrepreneurship at the edges of art, apothecary, and mysticism

Collaborations & Conversations

If you’d like to explore collaboration, speaking engagements, or guest conversations, I’m always open to connecting.