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    Botanical Reverence. Bone-Deep Beauty.

    Magick Maven is the living, breathing expression of Krysta Francoeur — artist, alchemist, and wilderness witch. Each piece that leaves the studio is a spell of reclamation: art forged from grief, beauty woven through decay, medicine born from the wild.


    What began as a journey through chronic illness, nervous system collapse, and heartbreak became a creative rebirth. After a devastating health crisis brought her to the edge, Krysta turned to the forest, to the bones, to the plants — and began to remember who she was. This remembrance now lives in everything she creates.


    From botanical-adorned bone sculptures to preserved floral relics and wild-foraged apothecary, Krysta’s work honours the sacred relationship between body, land, and spirit. Materials are gathered from remote, mystical locations and preserved through time-honored methods. Shells, skulls, moss, mushrooms, and wildflowers are transformed into ritual objects that speak to the soul. Many pieces feature natural staining techniques, third-eye motifs, or botanical codes — channeling the voice of the Earth itself.


    She is also the host of the Rewilding Humanity Podcast, where she shares raw, unfiltered stories of healing, nervous system wisdom, and the mystical path of reclamation. Her work — both spoken and sculpted — invites others to remember their own resilience and root back into what is real.


    Krysta collaborates with wilderness lodges, retreat spaces, and healing sanctuaries as a Wilderness Alchemist-in-Residence, crafting site-specific rituals, co-branded art, and bespoke botanical offerings. She also consults on product development and formulationfor plant-based brands, blending deep intuitive knowing with 16+ years of design and business experience.


    This isn’t art for everyone. It’s art for those who’ve walked through fire and returned to the forest.

    For the empaths, the witches, the edge-walkers, and the reborn.

    For those who feel too much, love too hard, and still believe in beauty after all.


    Whether you’re here to find a ritual object, commission a memorial piece, book a collaboration, or explore a residency — welcome. You’ve found a portal home.

    History & Process
    History & Process

    Art has always been a constant in my life.

    I remember getting praise for my Stegosaurus drawings in grade 2. I really liked dinosaurs.

    I won my first art competition in grade 6. I drew and pencil-coloured a tree frog which to this day I’m still quite impressed with. Which says a lot because artists tend to hate everything they make after a few months. IYKYK.

    After high school I went to University to study dental hygiene (because my parent’s thought it would be a good job lol.) No offence to hygienists but that’s just soooooo not my vibe. I wouldn’t have lasted a year in that world.

    I decided I wanted to try taking art classes instead. To my surprise my parents (who were paying my tuition) agreed. So I drew naked people in drawing class, and got oil paint on my mom’s car while I furiously worked on painting projects in the garage.

    Then I met someone in class who introduced me to the “Digital Art and Design” program. It was like a lightbulb moment. I instantly recalled a childhood memory — sitting on the couch with my mom, flipping through a magazine, wondering who created those amazing illustrations. I knew I had found my path.

    I dove into graphic design and loved every second of it. Over my 17-year career, I worked in various fields: government, ad agencies, and even web development after learning to code. I’ve done it all — print, web, packaging, UI/UX, branding. You name it.

    But I quickly learned that working for others wasn’t for me due to my rebellions nature, so I launched my own design studio in my mid-20s.

    In my 30s, I felt the call for something different. I left everything behind and moved to Kuala Lumpur, Malaysia, to work with the team at Mindvalley for a couple years.

    I then entered a period filled with travel, creating stunning brands for world-class clients, and the freedom to blend my creativity with adventure.

    Eventually I came back to Canada and officially launched Wild Remedies, a CPG brand that allowed me to merge my love of nature and health. I poured everything into that project for years.

    Wild Remedies devestatingly came to an end in 2023, which to a short period of hand-making botanical-infused products I had always dreamt of creating.

    Then, as I mentioned earlier, life threw me a major curveball. Suddenly, I couldn’t even look at a computer screen, and my design work came to a screeching halt. The podcast I had rebranded and planned to continue had to be put on pause.

    So here I am, starting all over again, and left wondering. Who am I now? What do I even enjoy anymore? Where is this all leading?

    What I’m discovering is that creating is like air for me — essential for survival. Creating with nature is healing me. She’s leading the way by inspiring me every day on my forest walks and remote adventure travels.

    I've spent so much of my career immersed in the digital world of art... now I'm finding stability and healing working with the physical and the land.


    Being a sort of guide through significant life transitions seems fitting, after everything I've been through.

    And I hope, in some small way, my creations can bring joy and healing to others too <3