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00:00.00
wildremedies
Hello Anna Welcome to the wild remedies Podcast I'm so psyched to be chatting with you this morning. How are you.

00:05.60
Anna Lozano
Oh I'm doing good. Thank you so much for having me krista.

00:11.41
wildremedies
Yay! Well I'm so glad that you reached out and we're like hey I want to come on the podcast because we met briefly and I thought you're really rad. But I don't know a whole lot about you yet. So I'm excited to get to learn some more. Ah.

00:25.55
Anna Lozano
I Love it I know I was so excited to meet you because I had gotten samples of your teas and I'm like oh these are amazing and I and I'm a former product entrepreneur as well. So I know everything that it takes to.

00:31.49
wildremedies
View.

00:41.30
Anna Lozano
Gala product-based business but I loved your packaging I Loved the idea behind it I was like okay we got to get to know each other.

00:48.40
wildremedies
I Love it. Well I mean let's maybe start there. Um, tell me about your product base business and your background how you became an entrepreneur All those good things.

00:57.22
Anna Lozano
Yeah, for sure so I was raised in an immigrant family. So the whole you know my upbringing was get good grades study hard get a safe and secure job and then you'll be set for life right? So that was the programming and conditioning and as a good. Air quote your daughter. That's exactly what I did so studied really hard got to 1 of the best universities for business school in Canada um, got a great job at a fortune 500 cpg firm got into the cubicle and I'm like what the fuck is this.

01:32.80
wildremedies
You know how better.

01:34.17
Anna Lozano
I was like okay they sold me this dream and this dream does not resonate with my personality with who I am and so I really put my hands up in the air and I just surrendered I'm like okay, what am I here to do in this world and I had always had this like. This like excitement thinking about entrepreneurship. But at that time I didn't have a product or service idea and I was actually introduced to the world of network marketing which was my gateway into entrepreneurship and I grew a very successful business in four and a half years and realized okay I'm pretty good at this. And I feel that I get to create design a life on my own terms. Let's do more of this so as I became a mother I realized that the last six and a half years I had spent on personal development at that time. What if I raised my kids on affirmations on mindfulness on. These practices that I was now using to undo rewire reprogram. All of the things that were not serving me and with a co-founder I launched a product based company called love powered coat which are beautiful affirmations and mindfulness tools for women and families. And we scaled that quickly. We were one of the first of its kind in Canada which was always a good timing opportunity. We had some incredible collaborations like with Gillian Harris and the birds papaya and others at that time and most recently December thirty first

03:06.30
Anna Lozano
Ah, 2022 officially sold the company so it has now been handed over to the new owner and I'm here in this beautiful spaciousness of creation and like hey what's next so I do have some projects on the go. But i.

03:11.45
wildremedies
Nice.

03:24.22
Anna Lozano
Never had this spaciousness being a generator being this type of personality. Um, so it's exciting. Yeah, that's where I'm at.

03:29.37
wildremedies
Um, that's very cool. Um, so you mentioned your generator right? So like yeah I definitely see that in you like you got high energy. Yeah, so like.

03:40.90
Anna Lozano
4 6 8 goal.

03:45.91
wildremedies
Sales is probably like a strong point for you hey like um, yeah, yeah, yeah.

03:47.75
Anna Lozano
Is My gym. Yes, that is like what I'm good at and I hit it for a while because it's a thing that a lot of women don't like it gives them the cringe factor. But for me I'm like bring me something that I'm passionate about and I will. Sell it day in and day out.

04:09.85
wildremedies
That's very cool I'd love to hear about like your process a little bit like you mentioned that you scaled your business very quickly. So like what I felt like I I am the opposite of you in that way where like I'm able to sell through you know talking about my story. That sort of thing but I have a lot of introverted type energy and so you know we have sales people in place in in the business but when it comes to me I feel.

04:28.89
Anna Lozano
And can.

04:39.64
wildremedies
Like I'm awful right? and and you know as entrepreneurs a lot of times we feel like we have to wear all the hats we have to be good at like literally everything and so I felt like a failure a lot of the time being like why can't I Just like get out there and do all the things and do all the follow-up. Do it and it's just it's not how I'm built.

04:45.25
Anna Lozano
E.

04:57.43
wildremedies
But I'd love to hear more about like your process and how how you get that done.

05:00.56
Anna Lozano
Yeah, such a great question because here's the thing we become entrepreneurs and really we create these jobs for ourselves that take up a lot more time than we ever did working for somebody else and and that's the thing so when i. Looking back, especially with the product-based business that lacked a lot of leverage in the earlier years I was like wow I was working way more than I ever did at my 9 to 5 but the dream was that I'm an entrepreneur I'm a founder I get to work. On my terms right? So I really bought into the dream but it wasn't until we started outsourcing and delegating and all those things but looking back at the process of Love Powered co I feel like the beautiful thing is is that with my co-founder. We had very complementary skills.

05:48.16
wildremedies
That.

05:50.00
Anna Lozano
So I got to focus on my zone of Genius which is networking collaborating sales and marketing and then she got to do her zone of Genius which was creative work and creating the product and the photography and the social media writing and all those beautiful things that she loved to do. And that allowed us to stay in our own lanes and then bring on the people to support us like with the finances with the fulfillment and shipping and all of those things but when it came to sales and scaling to the point of being able to sell the company.. There were so many different strategies in place.

06:15.93
wildremedies
Him.

06:27.50
Anna Lozano
And a lot of it was trial and error right? and a lot of it was timing because we were at the earlier onset of the mindfulness space really taking off and growing so it was a very unique product I don't want to say it was category creating but it was.

06:36.52
wildremedies
And.

06:43.25
Anna Lozano
In a sense we bridged this beauty of like the blogger Instagram Lifestyle and brought it to the land of the wou which is like the affirmations and the quantum conversation right? So so the timing was really divine but looking at strategy. So we definitely had um. Ah, sales rep at the very end we brought in the sales rep for Canada we had our wholesale partnerships so indigo was one of our biggest partners which allowed us to really survive through the the madness of the last two years because indigo stayed strong.

07:12.83
wildremedies
In.

07:16.77
Anna Lozano
We had our smaller wholesale partners so boutiques across the country Canada us and then we focused online so online was part magnetic marketing right? putting out content that was relatable approachable. It was value adding. And it magnetized customer towards us so when I look at sales. It's like yes, there's that output and then there's that magnetism so there's always 2 components to it in my personal opinion and how I love to sell um and then really collaborations were huge as well because it's like how can you leverage other people's audiences. And get your product in front of theirs and so we had a lot of moving parts when it comes to sales at once and you know what didn't work. We brought we wheeled back in and stopped doing those things and what was working we scaled that.

07:53.47
wildremedies
Man.

08:07.69
wildremedies
Yeah, that's great I mean that makes sense I love that you bring up the word magnetic and especially when it comes to content. Can you explain that a little bit more.

08:23.66
Anna Lozano
I love it. Well here's the thing as humans we don't actually like to be sold to I feel like that's like the cringe part of selling right? So it's like when you're being directly sold to most people lean back and like okay I can feel I'm being. Sold to so when we bring in the frequency and energetics to the sales conversation. We're all energy. We're constantly putting energy out there. So that energy is either going to magnetize in or repel out so when we look at that in terms of sales or content. Well. How can you create content that's value. Add that's funny. That's you know, whatever that emotion is that we're looking to create in our sole client and more of that allows them to magnetize towards us because they're like wow this content is adding value to my life. This content is making me laugh this value. This content is. Bringing me you know takeaways that I can then apply in my own life. Well I want more of it I want to see more of what they're doing I'm gonna now put that check Mark whenever they post I want to see it first right? So you're starting to build that relationship and the more that you can really nurture that relationship. The more it leads to sales so I had someone ask me on class I was teaching yesterday like oh I got I did this real and it had 6000 views but it didn't generate any sales I'm like awesome. Do it a thousand more times build that loyal relationship continue adding value.

09:52.41
wildremedies
In a.

09:59.90
Anna Lozano
Have no expectations because also with sales. It's like I'm going to sell something Well the frequency you're putting out. There is the expectation the neediness and if they don't buy that's now moving us into the lack frequency which is not going to generate results. So.

10:14.97
wildremedies
And.

10:17.93
Anna Lozano
When I teach anything today. It is energetics and strategy because you can't have one without the other and whatever I'm putting out there. You're receiving the energy on the other side. So do I want it to be magnetic or do I want it to be a recollent as well. The answer is obvious.

10:33.32
wildremedies
Totally oh my god okay I love this so much and I feel like these are great lessons for me as well. We have um, our first wild remedies team retreat at the end of this month here and so like there's a whole bunch of stuff that we're kind of like dissecting and going through. And 1 of the big things is like our content. Um, you know we love doing the podcast but I've always felt like our Instagram and stuff has struggled a little bit like we definitely need to do some tweaking when it comes to you know the value ad that we're providing with our content which I love that you mentioned that. Um, and the energetics I mean like that's such an important thing and I think what folks also need to remember um you know in business is that things don't happen.

11:25.89
Anna Lozano
Yeah, yeah.

11:27.10
wildremedies
Overnight either right? So it's like it's easy to get frustrated and so aligning yourself with a mission and have like that passion in that purpose and being able to just show up every day and do it because you love it like you have to have.

11:34.17
Anna Lozano
And.

11:45.12
wildremedies
That as like a key piece. It can't just be about money right? like it can't be about that lack mentality that you mentioned right? like it really has to be something that you love and you believe in because.

11:45.64
Anna Lozano
Exhaust Human. Moving on.

12:03.21
wildremedies
Those energetics are definitely going to resonate with people whether that is desperation or hey I'm presenting this to you because it's important for both myself and for you.

12:15.35
Anna Lozano
And I'm wildly obsessed with it right? like there's like infinite ways to make money so I don't think I mean if you became an entrepreneur to make money. Well I would definitely check that because it's going to be a painful.

12:27.71
wildremedies
And.

12:32.67
Anna Lozano
Journey because we know I mean entrepreneurships of roller coaster and to tie what into what you're saying. There's well two things I had to say I was talking to a client this morning on voxer and she's like I'm ready to Quantum Leap I'm like amazing. You're just starting out right? So it's like you have to build.

12:46.64
wildremedies
So yeah, yeah.

12:52.95
Anna Lozano
Foundations of the business you have to go through the hardship you have to go through the growing pains and once you have and you embody this higher version next level version of self. Well yes, sure you're going to experience quantum leaks I am experiencing quantum leaps today. Because I've put 13 years of my life into entrepreneurship and I've gone through it all and I am now that embodiment of those 13 years right? So it's like we need to remember that like quantum leaps are fucking amazing yes, but.

13:18.21
wildremedies
Um.

13:22.78
wildremedies
A.

13:31.53
Anna Lozano
Like there's also we are human and we're living in a 3 d world and we need to check ourselves and we need to learn the skills and we need to go through the growth right? So I think that's so important and then I was thinking about your brand as you mentioned with social media. Oh my gosh when I got your little sample packets. First of all quality.

13:40.14
wildremedies
And.

13:51.32
Anna Lozano
Beauty like that is something like whatever I buy I want it to make me feel good. So there's this like conscious consumerism happening too where you know there's a million t's out there and there's a million tea lattes out there. But why am I gonna choose yours. So there's that like I felt this magnetic energy with your branding and it just look.

13:54.81
wildremedies
And.

14:10.31
Anna Lozano
Lux and it felt nice and soft. You know and then it's like on social. Well, how do you make me feel warm and fuzzy. How do I get to include you as part of my rituals right? like I want to see that and how you become a part of the good things in my life.

14:28.38
wildremedies
Um, totally um, yeah well I mean really, we're about up leveling everyday rituals you know? Yeah, all the products that.

14:28.51
Anna Lozano
More not please.

14:39.36
Anna Lozano
Um, you warm give flat.

14:42.27
wildremedies
We are producing as a bunch of stuff that I want to launch this year that I'm super super excited about. But we're definitely focused on the beverage space and the herbalism space. And yeah, it's just all about bringing you know.

14:49.55
Anna Lozano
M.

14:58.60
wildremedies
Medicine and traditional wisdom back into our lives through an everyday ritual that we already do which is you know, drinking coffee or having a tea or whatever that is and yeah, that's what I'm passionate about and that's what I do like every single date right now I am literally drinking.

15:17.67
Anna Lozano
Yeah.

15:17.98
wildremedies
So I have one coffee a day and I make it fancy as fuck. So this is my italian espresso that I have a blend of Chaga I got a little bit of milk thistle some shelaji whatever else in there I can't remember and then. Have this really amazing new product that I'm launching this year I might as talk about it now because it's it's kind. But anyway, they're called magic creamer bars and it literally looks like a chocolate bar you break off a few pieces and it works like bulletproof.

15:40.23
Anna Lozano
Um O M G Yeah, ah.

15:53.16
wildremedies
Right? So instead of butter. It's made with cocoa butter has Collagen has all the things in it. So I throw in a few pieces of those I blend it up and I've also been playing with herbal marshmallows. So I add a little marshmallow on top which is made with literally collagen honey from my sister's farm.

15:53.93
Anna Lozano
Um, oh amazing.

16:06.30
Anna Lozano
Oh and.

16:11.82
wildremedies
And Marshmallow root which is how marshmallows were traditionally made and literally that's what I do every day and that's just the intention and everything that I want to bring to people so that they can enjoy this type of beauty and delicious shit every single day in their life too. Ah.

16:17.90
Anna Lozano
Oh.

16:25.98
Anna Lozano
Yes, please more please exactly and everything should be a ritual and we're so busy and on the go and it's like I feel so many of us are shifting towards the spaciousness and.

16:32.00
wildremedies
So.

16:39.44
wildremedies
And then.

16:41.51
Anna Lozano
Having more space in our calendars enjoying those sips of coffee versus going from 1 thing to the next like the shift is real every conversation I've been having is like I just want more free time I want more leverage so that I can enjoy my free time and so this is a common thread and that fits.

16:50.60
wildremedies
Man.

17:00.43
Anna Lozano
Steve when we talk about timing in business. Your product is so timing so timely this is what we're all craving to come back to just the enjoyment of the simple pleasures and we add a little lux on top of yours because it feels very light.

17:03.10
wildremedies
And yeah, totally yes. Yeah, got to do the luxury I'm a liber rising So Everything's got to be beautiful like everything's going to be luxury. That's yeah, that's my jam I got to put all the the beauty in yeah, but you're right on the timing right? like everybody is craving wellness these days like our world is just so.

17:18.89
Anna Lozano
1

17:35.20
wildremedies
Fucking toxic and everybody's had enough right and with everything that's on in the past few years it's like okay we got to learn to take care of ourselves here. We can't rely on institutions and governments and corrupt.

17:37.21
Anna Lozano
Um, everyone's time.

17:50.72
wildremedies
Health governing governing bodies and all of these things. It's like how can we take better care of ourselves be more proactive. That's another thing that I'm super passionate about that's why we have the podcast you know and I'm hoping that the information that we provide can. Help people make better choices so that they can have more sovereignty in in their health. Um, but also talking to people like you too because there's going to be a rise in entrepreneurship right? and people need all the tools in order to be.

18:13.58
Anna Lozano
Um.

18:24.78
Anna Lozano
Going on.

18:27.41
wildremedies
Do this and I love that wellness is exploding right now and I'm reading this book on Herbalism and it's so sweet this woman she she has this store in the yukon and she's like a traditional herbalish. She has these beautiful products. And she just like willingly shares all of her knowledge about what she knows and like how to work with different botanicals and things like that and like her belief is that the more people who do that like because the creativity is endless right? It's like you know.

18:54.17
Anna Lozano
And Massia. Yeah.

18:59.26
wildremedies
Do it responsibly but like connect back to nature and work with the frequencies and the vibrations and the magic that nature has to offer again in a responsible and you know, um I guess just way.

19:16.41
wildremedies
And start putting that stuff out into the world because people are craving it people want it people want to get back to how things used to work like I but watching a lot of movies from the 90 s recently. But for the holidays and just being like.

19:32.78
Anna Lozano
Um.

19:34.23
wildremedies
Ah, miss this simpler time and you know I just.

19:34.95
Anna Lozano
Yes, well and I think that was the blessing of the last three years is like you know, taking ownership taking ownership of our health taking ownership of our finances I think that was a common thread for for many of us. Not all of us. And you know behind the scenes for me health is number one because if I'm not in my optimal health and I mean how am I going to show up as a mother as an entrepreneur as a coach etc tc so it all ties in together. But I love how. So many more people are paying attention to that conversation because what is life without health. Um, so my newest tool in my toolkit is actually playing with frequency-s specific microcurrent which is something new. So.

20:17.25
wildremedies
Yep.

20:26.65
Anna Lozano
I used a tens machine when I was pregnant but the fact that I get to have it in my home now and use it for optimizing my health like I'm constantly seeking tools because again like this life is meant to be lived to the fullest so the better I feel and then we tie it to the energetics piece the better I feel the more that I get to.

20:38.90
wildremedies
Is.

20:45.54
wildremedies
Yeah, absolutely I mean I say it all the time because I lived it and I still live it. You know like I'm still going through the healing process. But it's like if you don't have your health like you literally have nothing. He can't.

20:46.23
Anna Lozano
Enjoy and the end of the day. That's what we're here for.

20:57.89
Anna Lozano
Nothing. Yeah, we think it's money but now it's health because money is something we can can like generate more of but health I mean core. Yeah.

21:01.85
wildremedies
Is.

21:08.83
wildremedies
Yep, yeah, totally when you've been in the position where you can't get out of bed to even go and make the money ah like you realize real quick that that is very much the priority you know? yeah.

21:14.87
Anna Lozano
Why.

21:20.37
Anna Lozano
Exactly.

21:24.30
wildremedies
And there's so many different ways that we are actively working to destroy that for ourselves every day but there's a lot of corporations out there that are taking an active role in that and so it's important that we get the information out so people know understand and I swear to God It's just something that I've been passionate about. For so long I was you know just going through some old social media posts last night and I guess Mercury Retrograde reviewing and I was like oh shit man like I've really I've been at this wellness thing for like a long time and I've always been very passionate and like you know.

21:49.86
Anna Lozano
Ah, yeah.

21:58.42
wildremedies
Have have been an advocate for wellness for a really long time and it's nice to actually see some changes being made right? because it really used to be just me like hey guys we should probably cause at the time.

22:06.58
Anna Lozano
And.

22:14.73
wildremedies
Like I definitely started out as watching the documentaries on Netflix that were very vegan focused right? And so like I stopped eating meat for like 4 years and I was very much in the mindf frame of like yes literally everybody needs to start eating fucking crickets.

22:18.91
Anna Lozano
Rare.

22:32.60
wildremedies
And the government should definitely shut everybody like it's so funny cause I'm on the opposite spectrum now. But it's like we got to do something about like the emissions like I totally would have been for climate lockdowns back then in my twenty s right? It's so funny like how our perspectives change and.

22:35.19
Anna Lozano
But I laugh right.

22:45.79
Anna Lozano
Yeah, um, and I do love the concept of Veganism I mean the the idea right behind it is it for everybody I don't think so was I drawn to.

22:49.97
wildremedies
You don't have a lot of life experience. Ah.

22:57.34
wildremedies
Yes.

23:02.15
Anna Lozano
Do it I was from the animal side of things but just my body craves meat I'm an o blood type and O negative and like I crave it and I will not thrive not on it right? So it's like that's important too. This is where we bring in this conscious awareness. There's so many like so let's say we're just speaking to the.

23:03.16
wildremedies
Yes.

23:11.81
wildremedies
Yep.

23:15.87
wildremedies
And.

23:21.27
wildremedies
Ahead.

23:21.79
Anna Lozano
Health conscious right? like the others will do what they're doing so health conscious I mean there's so many options out there for us and this is like going back to that piece of like the more we know ourselves the like cravings are information.

23:30.94
wildremedies
Yeah, yes, yep.

23:41.50
Anna Lozano
So that's you know where I'm at is there's so many trends and there's so many fans but get to know yourself and then lean into what you need at that moment in time because that gets to change too right.

23:49.21
wildremedies
Yep.

23:53.54
wildremedies
Yeah, hundred percent we're always looking for these quick fixes and I understand what that's like especially if you're struggling with your health. So funny literally had this conversation with Sarah Swain last last night we were like messaging over Instagram.

23:59.80
Anna Lozano
And.

24:12.23
wildremedies
And she was laughing I made this post because okay so you know how like everybody's talking about like eat all the meat eat the liver Dada Dada Dah and I'm like okay fine I'm going to try some fucking liver. So I made this.

24:24.94
Anna Lozano
Um.

24:25.92
wildremedies
This beautiful and I've I've tried it before so I made a pate and it was like all right I didn't eat the whole thing I was like whatever and then I found this recipe for this like beautiful traditional Bolognnaise sauce and I've heard from a lot of people that like Bolognnaise is a great way to hide some liver and I was like okay yes I'm going to get in all of these like micronutrients can be great.

24:31.82
Anna Lozano
Um, yeah.

24:39.80
Anna Lozano
Um, yes.

24:45.58
wildremedies
So got these beautiful ingredients like I had the San Marzano um tomatoes and I bought like this amazing black vinegar and all of these like great ingredients and I make this fucking bolognnaise and I was it's like this taste like dog food.

25:02.53
Anna Lozano
Um I dare do it.

25:04.39
wildremedies
And so Sarah was laughing about it and we were chatting and I was like you know what? I am so sick of like all the fads and shit right now like who who who just started telling everybody to eat liver suddenly and then I was thinking about and I was like do you know that account. It's like um.

25:11.96
Anna Lozano
Um, yeah.

25:23.27
wildremedies
But the hell is it court Cornavelius or like I don't even know how to say it. But anyway it's some guy everybody sharing his content right? I think it's a guy I don't even know like I've looked into the account because I'm like.

25:30.84
Anna Lozano
Um, again, right.

25:35.50
Anna Lozano
You got to send it to me.

25:38.59
wildremedies
Who is this person but he's always talking about like liver supplements and like Alpacas and you know his content's funny again I think I don't know I looked into it and there's no person but what it really is behind the scenes is a liver brand like they sell.

25:44.34
Anna Lozano
Right.

25:55.61
wildremedies
Like liver jerky and stuff. So of course they're pushing it and yeah and ah and yeah and I think what's happening there is like you know we're having these really big swings happening right now in so in society right? like.

25:56.25
Anna Lozano
Um, of course that information is around liver exactly yes that sells the marketing.

26:07.10
Anna Lozano
Yes, down.

26:11.78
wildremedies
Where I was just talking about how I was so left leaning back in my twenty s where I would have been like down for climate lockdowns and like everybody eating crickets I Think what's happening is like we're having this swing So now there's like this little bit of you know? Okay, everybody was really into veganism Now we have this whole like.

26:16.81
Anna Lozano
And I love him. So.

26:31.80
wildremedies
Just eat meat and fat and liver and all of this stuff. You know that you're seeing out there where it's like you know, bring back more masculinity and more femininity and a lot of that stuff is great right? But it's like we kind of have to get into the middle part right? and a lot of that has to do with you know.

26:45.38
Anna Lozano
Only 1

26:50.97
wildremedies
Tuning in like your frequency listening to your intuition intuitive eating um and just this culture that we're kind of in right now where because Wellness is such a thing you're gonna have a lot of people that are very opinionated about stuff and it is.

26:54.60
Anna Lozano
Yes, yeah.

27:03.71
Anna Lozano
Um, and the youth Yes, get us.

27:08.94
wildremedies
Fucking exhausting because it's like 1 day cucumbers are good for you and the next day they have all these toxins and you're gonna die right? like spinach with oxalates gonna fucking destroy your liver like are you kidding me like yeah no.

27:17.71
Anna Lozano
I I was going to say that with Kale now. Kale's got a bad rep right? like what's up Kale I know I feel the same one. Yeah, it's exhausting. You know what? I'm actually having this conversation around oat milk. So it's like okay.

27:26.94
wildremedies
No, it's fine.

27:35.20
Anna Lozano
I get it. You're pushing dairy Now your organic you know, full fat Dairy I don't feel good drinking full fat tel milk I don't I do understand the benefits if my girls feel good drinking it amazing. But hey I love my oat milk and my latte.

27:41.81
wildremedies
On.

27:48.65
wildremedies
And yep.

27:54.60
Anna Lozano
And I get that it spikes my glucose levels I understand but I'm having one. It's not going to kill me so this like all these massive influencers hating on oat milk I get it some of it has sunflower oil I don't want to put that shit in my body or canola oil. But it's like okay one cup and it frots. So nice.

27:59.82
wildremedies
Um, yep, yeah.

28:13.99
Anna Lozano
And cow milk doesn't make me feel good. So it's like right like I get to make a conscious decision but just like I feel this is where that selfentity is so important because when you know yourself, you know what feels good for you. Sure you get to play intense.

28:26.10
wildremedies
Yeah.

28:33.93
Anna Lozano
But then you get to decide for yourself and I feel like as a mother too that is the 1 thing I want my girls to really just be so true to themselves that whatever the fuck their friends are doing is not going to impact them because they're solid. They're self-confident they know themselves like that's my biggest wish for my kids.

28:45.90
wildremedies
A.

28:52.86
Anna Lozano
And that is like who I am the embodiment of now I'm open to trying and testing and experimenting and looking at different obviously perspectives and opinions. But then I get to decide does it work for me or does it not.

29:04.79
wildremedies
A.

29:07.85
Anna Lozano
Rather doing something you know in our in our teens where we're gonna do it cause it's cool. No fuck that and it's like it's like celery, no longer an influencer like Halloween 2020 was the influencer of the veggie world. What up and celery remember we prices spiked I was in Ontario at the time.

29:15.70
wildremedies
Yeah.

29:27.41
Anna Lozano
Celery went from like 101 a bundle to like seven ninety nine it hit his influencer peak ah wild so to summarize that is just become solid in who you.

29:34.29
wildremedies
Um, it did I know it's wild. It is so wild. Yeah.

29:46.32
wildremedies
Yeah, literally. Yep yep, yep yeah, and every body is different right? So like my advice is always just yes, whole foods like less process foods.

29:47.90
Anna Lozano
Are and stay in your own fucking lane right? It's like sure they got 1000000 followers. It doesn't matter. You do you. War. That.

30:05.74
wildremedies
Absolutely, But everybody's different and like the oat milk thing. It's like we use oat milk in all of our samples when we do um markets and it's because nobody's worth nobody's allergic to it right? and.

30:15.74
Anna Lozano
Um, the frops nicely. Yeah.

30:22.39
wildremedies
We have a partnership with a really great brand that doesn't have seed oils and shit in their oat milk. So that's what we use. It's very expensive but we're given the best to everybody out there because we're given them medicine. It's got to go with good oat milk and.

30:29.74
Anna Lozano
Yeah, yeah.

30:38.24
wildremedies
Yeah I mean there's ways to get around it like you can make your own right? But it's good to know the ingredients that aren't great for you that are really proven to be not great for you like super process stuff like the seed oils and that sort of thing. But again, it's like also being freaked out about every single thing that you're like you know I bought some.

30:40.11
Anna Lozano
Yes, yes.

30:56.85
Anna Lozano
I know.

30:57.52
wildremedies
Oysters the other day which are in sunflower oil and it's like well fuck like sunflower oil is and literally everything and so if you're going to have a little bit of it. It's fine. You know, but it's like you just don't want be eating a lot of it. Yeah.

31:01.65
Anna Lozano
Again, Don't live off it exactly exact and this is where we get to use our you know common sense our critical thinking things that you know let's bring those back.

31:12.00
wildremedies
You yeah.

31:18.58
Anna Lozano
And every type of conversation. Let's bring back the critical thinking.

31:21.00
wildremedies
Yeah I know that's a really big one. Hopefully we'll be seeing more and more of that moving forward I think I think we're gonna I hope so I don't know didn't see a lot of that in the past three years but

31:25.10
Anna Lozano
Last fall.

31:33.51
Anna Lozano
Yeah I right? and this is the thing and it's like you get to have your opinion and let someone else have their opinion but be kind to each other. You know this is the thing because this whole you know if we want to go into like the whole cancel culture thing that's happened really stems from like.

31:44.80
wildremedies
And.

31:52.87
Anna Lozano
I'm right my perspective My opinion is right? and yours is wrong. It's like when did we become like this. That's not part of the ascension of evolution. You know, conscious awakening. So it's like let's be kinder to each other you get to.

31:57.60
wildremedies
Um, yeah.

32:08.18
Anna Lozano
You know, drink your cow milk and I get to drink my oat milk and we're cool. We can still be friends and that goes to deeper conversations.

32:17.69
wildremedies
Um, yeah, absolutely well you know everything that's coming through you know I keep hearing this more and just with the psychic advisors and stuff that that I work with is like what.

32:30.71
Anna Lozano
Exactly that.

32:31.60
wildremedies
What we need is unity right? like balance in unity. That's what we all need to be striving for moving forward.

32:37.50
Anna Lozano
Yeah, knocking down pedestals coming together. You know, especially like in friendships collaborations but also in in business like why would you want to strive to be number one like that is so twenty ten like let's collaborate leverage.

32:41.30
wildremedies
Is.

32:52.48
wildremedies
Yeah, yeah.

32:57.50
Anna Lozano
And experience it faster. Yes.

32:58.15
wildremedies
Totally I Love collaboration in business and it's funny so I was given this book to read by a mentor and it's Great. It's got some good information stuff in it. But there's so much stuff in it that I find. Cringy too like it's very much I guess kind of like an old boys club way of looking at business and it's tough when you're a female entrepreneur because you know this book is asking me to answer questions like.

33:26.63
Anna Lozano
Um.

33:36.53
wildremedies
Where do you see yourself in 10 years right and I'm just like like where's the business going to be in 10 years what are your revenue goals. What did it and it's like okay like I realize some of that stuff is important for business but it's like I also feel energetically and I don't know if it's age or experience or whatever. But it's like.

33:42.41
Anna Lozano
Um, and.

33:55.50
wildremedies
I'm just being called to step up in like more and more feminine ways which are literally the opposite of that. So it's making it harder for me to run a business in a traditional way because I used to do that a lot more like I was you know.

33:59.73
Anna Lozano
Yeah.

34:10.67
wildremedies
Read like listening to all the Gary Vee and all the podcast doing that whole thing and I am just so fucking over it like so over it and yeah.

34:10.94
Anna Lozano
Yes.

34:16.47
Anna Lozano
Yeah, oh a hundred percent I feel that with every ounce of me like definitely that was 2010 Anna but it's like that leads to burnout that leads to unfulfillment that leads to.

34:30.12
wildremedies
Yeah, ah yeah.

34:35.15
Anna Lozano
You know the constant hustle and grind and so we are shifting and so you know just I want to tie it to like if you want to grow a very successful business that let's say potentially you get to sell in the future. You get to do it your way. The only piece.

34:38.24
wildremedies
Which.

34:49.51
wildremedies
And.

34:52.60
Anna Lozano
This was a fascinating part is when we started working with Bdc which is very traditional. You know that brought back a lot of those things where like I don't want to do a business plan. Business plans are so 2000 you know, but I will say this. If the end goal for anyone listening is to create a business that they want to sell the finances need to be in order so outsourcing that part early on if it's not your zone of genius will allow you to do that everything else I mean who the hell does business plans these days you know? Maybe if you're a tech company. But. Not the realm I'm playing in.

35:28.44
wildremedies
Oh man I mean I wish I could avoided could have avoided that but I had to go I had to go to banks for money I had to beg for money right? like I had to start from the bottom so I had to build a business plan and I kind of enjoyed the process because to me it was like visioning and.

35:36.21
Anna Lozano
Yeah, yeah.

35:48.40
Anna Lozano
Um, right.

35:48.80
wildremedies
As a designer I made it beautiful and it was so funny every single bank that I went to told me that it was the most impressive business plan they had ever seen none of them gave me money none of them.

35:58.23
Anna Lozano
Um, Wow So beautiful. But I'm not going to give you money everything? yeah.

36:06.58
wildremedies
Well beautiful compelling like it wasn't just how it looked It was like all of this looks great and it was it like I ended up getting money through like Bdc Community futures futurepreneur those types of places and just like kind of like piecing together. You know. And a budget to get started with um but I was told by ah, my count rep at Community futures and he was like yeah banks don't give money to women and I was like Huh Interesting interesting.

36:24.11
Anna Lozano
Yeah.

36:32.42
Anna Lozano
Wow huh.

36:40.41
wildremedies
And I didn't want to have that in my consciousness you know because like to me that's something that I've never I've never wanted to put that into my field and it's not really something that I've really experienced either like everything that I've wanted to go after in my life I've achieved and being a woman I never felt was something that held me back in any way.

36:40.92
Anna Lozano
You will.

36:51.70
Anna Lozano
Yeah, yeah.

36:57.73
Anna Lozano
Here.

37:00.22
wildremedies
But I did find that to be particularly interesting. So you know.

37:03.33
Anna Lozano
So fascinating. Yeah I've heard like Joanna nixs historian she just sold for multi multimillions but like raising capital and being pregnant raising capital you know, whole other conversation. But yeah.

37:16.82
wildremedies
So kidding? yeah.

37:20.71
Anna Lozano
But I never felt that either you know and I'm I'm hoping that That's also shifting. Um and I truly believe that massive amounts of wealth in the hands of conscious and heartled women will change the world and so that's the vision that I'm holding for all of us.

37:25.53
wildremedies
And.

37:36.96
wildremedies
Yeah, absolutely yeah and that's all like going to be about community and collaboration right? because that's what that's what we do. That's what we do? Well yeah.

37:39.50
Anna Lozano
Um, as we lean into 2023 and beyond.

37:50.98
Anna Lozano
Absolute and this is the thing that women do right? and I think because we're such natural nurtures by coming back to this home frequency of who we truly are at the core which is mothers and nurturers and birthers and creators got.

38:07.20
wildremedies
And.

38:09.71
Anna Lozano
This is why we oh I like I'm so excited for the future of women coming together because we're so powerful together versus alone and that's really what we were programmed to do right is like climb the corporate ladder but there's only 1 spot in the c-suite for a woman.

38:12.73
wildremedies
He he.

38:18.20
wildremedies
If.

38:26.60
wildremedies
A.

38:27.98
Anna Lozano
So we're breaking down all of those paradigms and belief systems and gosh it's hard right? because this is the way we've been taught this is the way we've operated and shifting and changing and transforming takes time but I feel like we're much more on this side now like we see.

38:44.49
wildremedies
Totally.

38:47.50
Anna Lozano
Ah, potency of collaborating and working together and how much more pleasurable it gets to be as a community versus doing it all alone.

38:50.51
wildremedies
Yeah, oh totally I love it so much and it's funny because I'm really doubling down on all of this now because I recently. Got some Intel into my astrology that I thought was really fascinating and so I've mentioned this before on the podcast but Vika Bradford was on a few episodes back. She's coming back on but she was teaching about the North node. And all of the richness and stuff that we can you know discover about our lives and our path by understanding this aspect of our charts and there's so much in my chart about community and partnership right? So in business in you know, like.

39:33.66
Anna Lozano
Or yeah.

39:40.50
wildremedies
It It literally says that I will not succeed to like where I want to go in business without partners. It's so interesting right? and like and that can look like ah a lot of different things. But I'm like huh.

39:44.86
Anna Lozano
Beautiful. Yeah.

39:54.26
wildremedies
That's really interesting just even same in my personal life like a partner in my personal life will you know project things much more further in the way that I want it to go and community and those types of things were always something that I really craved in my life but just. I think just because of society or just my conditioning I was always like that's needy right? like ah I can feel old by myself. Yeah, and so that's what I did for a really really long time right is like I kind of.

40:20.17
Anna Lozano
Um I got to yeah I can do it alone right? I can yeah.

40:27.34
Anna Lozano
I.

40:30.33
wildremedies
Remove myself from Community or felt like I didn't belong in a lot of different ways and drug some shit out. Probably a lot longer than it needed to and.

40:39.55
Anna Lozano
Um, yeah.

40:43.19
wildremedies
So that Intel's been really cool and now I'm just like hm okay like I'm considering bringing partners into the business now and all of these things which feel actually really good and exciting because just even energetically I'm like fuck sick at doing a lot of this shit all my own more people.

40:55.67
Anna Lozano
Right? Well let me know I am an investor in a beverage company called light pink which was created by Laurie Harter who's phenomenal entrepreneur so keep me definitely posted. You have some amazing women in your network and and I love what Laurie Harter has put together. So her.

41:05.50
wildremedies
Cool. Yeah.

41:15.45
Anna Lozano
And believe she raised $2000000 through 51 or 53 women who came together believed in her vision of this company light pink. Um, and.

41:23.34
wildremedies
Here.

41:27.55
Anna Lozano
You know that's the power of community. That's how she she raised money as opposed to going to traditional institutions. She's like let me bring amazing women together that are part of my network and we all get to feel like founders of this brand so it's it's truly genius. Also.

41:37.12
wildremedies
Here.

41:46.72
Anna Lozano
What you were saying I feel like so many of us were programmed to be those lone wolves and those outliers and you know sisterhood wounds are real but I feel like it's it's time to really embody this idea that we're safe in community. You know we get.

42:01.80
wildremedies
E.

42:04.56
Anna Lozano
All Rise in Community we get to bring our gifts to community and you know dealing with whatever shit you need to deal with when it comes to sisterhood wounds and letting that be in the past because it's not necessarily our fault. It was what we were programmed to believe that.

42:19.85
wildremedies
Head.

42:22.63
Anna Lozano
We should be and and the cool thing is is as you were sharing your story I was always an outlier I was always like I was never in I was always just kind of like floating around so now us floaters coming together Fuck we're so powerful. It's beautiful. What? yeah.

42:39.23
wildremedies
Um.

42:41.98
Anna Lozano
The outsider. Yeah now.

42:42.67
wildremedies
Yeah, no I totally feel that Kate yeah, we're definitely gonna have to have a conversation because I love that concept of raising capital through community that way I don't know how this woman did that but that sounds absolutely amazing.

42:54.96
Anna Lozano
Oh.

43:01.93
wildremedies
Have a girlfriend who started an investment firm and how does it go I got to get her on the podcast. It's really cool. Um I keep meaning to step up and get involved in it. But essentially what they're doing is buying up quote unquote boring businesses down in the states.

43:18.46
Anna Lozano
Oh.

43:21.83
wildremedies
And you know this looks like holistic dentists those types of things. Um, but this fund is only available for women right? So she wants to help level up women by putting more money in their pockets teaching them how to invest in all of these things and you're basically just like.

43:30.53
Anna Lozano
Up here.

43:41.79
wildremedies
Putting in your cash to invest and buy in these businesses that are already generating revenue and it's just it's such a cool idea I Really really love it. So yeah, there's so many see all this cool creativity right? like this is what women are doing. They're bringing like this aspect of collaboration and community into.

43:46.84
Anna Lozano
Yeah out 1

44:00.74
wildremedies
What were typically very masculine spaces.

44:02.10
Anna Lozano
Oh I Love it and this is what's so exciting about the future because we get to create this and we get to you know, do it in a way that feels good and allows us to still do all the other things we desire to do like you know, be mothers or travel or. Have you know, really wild relationships or you know insert your desire because why not right? and the more that we get to co-create the more spaciousness we do get to create because then it's not all dependent on us.

44:21.88
wildremedies
Yes, a.

44:33.41
wildremedies
Yep, hundred percent okay what are some tips for folks for I guess focusing on frequency or like becoming more magnetic in their. Lives or if they have a business and they're listening and they're like how do I make my business more magnetic and more magnetic. What are some some tips you might have.

44:55.65
Anna Lozano
Yeah, well it starts with you becoming more Magnetic. So if we look at foundationally we are always emitting an energy. We don't get to fake this. We don't get to. Not do this. It is what it is right? It's it's like Gravity. So Our frequencies constantly emitting out so you get to choose your frequency. So Do you by focusing on it by making it a daily ritual by.

45:15.39
wildremedies
Easy.

45:27.60
Anna Lozano
Literally sitting down and saying like how do I feel right now. How do I desire to feel and working through that. So. It's not about spiritual bypassing or you know not feeling our emotions but getting really raw and aware with ourselves and saying okay well right now. Okay I'm feeling neutral. Awesome! Okay, well from this neutral energetic frequency that's being broadcasted out into the Universe. What do I need to do to elevate it a little bit more so find your thing you know, right now for me cold plunging is my thing but it may not be your thing.

45:58.14
wildremedies
Change.

45:59.98
Anna Lozano
So if I got 3 into the wa lakeo canongan for 3 minutes my frequency shifts right away I'm like I can do anything if I can get into this for freezing water for 2 to 3 minutes right

46:02.93
wildremedies
Yeah.

46:12.42
wildremedies
Hey.

46:15.45
Anna Lozano
So that's my thing and I know I can shift my frequency instantly by jumping that cold water now I can't do this every single day but when I do then I have now increased my magnetism. My magnetic field is elevated and so from that that's how I take action. So I will not do a sales call I will not do an Instagram post I will not do you know whatever outreach I'm doing unless it's from an elevated frequency because I know the result is going to be faster stronger more of what I desire it to be if it's from an elevated frequency and so. Feel like putting that as part of your strategy is like frequency check before taking any action and so and then layering that on like I understand shit happens. We're humans but we don't get to like we don't have to stay stuck in that shit so find or think do a frequency check.

46:56.92
wildremedies
And.

47:05.85
wildremedies
He.

47:10.60
Anna Lozano
Find your thing to elevate your frequency and then move forward and we can do that with anything right? So It's not just taking business action. But it's having that hard conversation with a partner or going into you know, switching off from business to motherhood because if we can do things. But. Ah, when we feel better. Well, that's magnetism right? there.

47:35.17
wildremedies
Um, in great tips. Really great tips you know? Yeah well I mean yeah, that this is the advice that I.

47:39.39
Anna Lozano
So what frequency is part of your strategy.

47:48.27
wildremedies
I Need reminders for all the time. So it's in interest. So so in my case for me the frequency changing thing is nature right? So like hanging out in nature as much as I can which can be tough when you are grinding all day and I try not to grind.

47:57.60
Anna Lozano
Iowa.

48:07.34
wildremedies
Much anymore. But I still have a ton of shit that I need to get done every day and it can become draining and it can become exhausting in all of these things. But again when you talk about especially in entrepreneurship if you got to get through that hardship phase right? like which requires a lot of work.

48:08.24
Anna Lozano
The.

48:21.82
Anna Lozano
Yeah.

48:26.37
wildremedies
So How do you support yourself and that is exactly it right? like is it water is it having a bath is it doing like what can you do for yourself every single day to kind of put you into a state of calm or relaxation or receptivity. Mean for me just even receiving like messages from guides and those types of things like I need to be in a space where I'm either out in nature or meditating something calm focused and you know if you're experiencing Yeah or. If you're experiencing anxiety or something like that that day it can just make such a huge difference and I love the idea of like checking your frequency before making action and I've done this you know, especially with like sending important emails I will literally like bless.

49:08.64
Anna Lozano
Her.

49:23.73
wildremedies
That email before I send.

49:23.99
Anna Lozano
Yeah I know I'm literally sitting here sending frequencies to that person before to do I Yeah yeah breaky I got my tools and I'm like you know what? this ah like why not.

49:32.70
wildremedies
Yeah, give it a little breaky you know something? um.

49:40.33
Anna Lozano
But why not receive all the other support like they're just waiting for us to say hey I'm open right? Hey guys I'm open hey Angels I'm open you know whatever your belief thing is but it's like allow them to support us allow the frequency to support us like allow the Quantum field to support you like why? not.

49:47.30
wildremedies
Yep. Yeah, yeah.

49:57.50
wildremedies
Totally Yeah, Well we're learning more and more every day how these things are working like Quantum physics and spirituality are now kind of colliding like science and spirituality and. It's cool like there's so much for us to Learn. Um and and to integrate and even if it's just in a small way every day and you can start to see positive changes in in your life. There's just going to be so much more of it right? like frequency is the future. Yeah, absolutely.

50:27.72
Anna Lozano
Um, so much so much rave been tapped into.

50:33.74
wildremedies
You mentioned a few times about like coaching and all these things How how are you currently working with people.

50:37.80
Anna Lozano
Yeah, so and this is the the part of spaciousness is like this is the year that I only take on what feels so good and activating and expansive and so I have mentioned that.

50:45.79
wildremedies
Next.

50:53.42
Anna Lozano
You know network marketing was my gateway but you know what the thing with network marketing is this community is this leverage and that's why I think it's such a brilliant business model. So I am back in network marketing I've actually partnered with a frequency device. That I am launching into the canadian market and it's so activating because that's the future. It's like Science Bridge bridge with spirituality. Um, so that's 1 thing that I'm doing and then I'm just focusing on mastermind. So the 1 to 1 is no longer fueling me at this time because it's a direct. Exchange of time and I'm like no let's lean into the spaciousness so group coaching I will be offering 1 mastermind in April called bloom and then I am pulling my kids from school in September and we're traveling the world for twelve months though

51:45.30
wildremedies
Um, ah what you.

51:45.89
Anna Lozano
Yeah I will be playing with frequency and traveling the world that is my life of 2023 everywhere we're gonna like spin the globe and be like bo that's where we're starting actually the the intention is to avoid all winter. So.

51:51.55
wildremedies
Fuck. Yeah I love it where where you guys going everywhere.

52:03.97
wildremedies
Nice.

52:05.00
Anna Lozano
So wherever that brings us. Um, yeah, so that is the plan I mean the o Canogan's been frozen since November so I'm ready to piece out to as beautiful as it is here. Ah I know right? They said they said that.

52:13.29
wildremedies
Yeah girl I feel like that. Ah, it's such a gray winter too and I'm just like ah a can't.

52:24.47
Anna Lozano
Coast is gloomy and rainy. That's why we came to the okinagan but I haven't seen sun for a while.

52:29.18
wildremedies
It sucks here in the winter like great in the summer. But yeah winter is super super Shitty I yeah.

52:39.94
Anna Lozano
Um, but this is whose schools are so important because like we can sit here and be like fuck. It's gloomy outside I don't want to do anything right now I'm not activated right? This is where we pull out the tools and be like nope. I am responsible for my frequency.

52:50.58
wildremedies
I Literally have my sad light on right now for anybody that want that's watching the video the late that is my face right now is my sad light. Yeah, it's fakes on whatever you have to do I got to get back into I mean like I feel a little tied down with business right now.

52:57.75
Anna Lozano
Ah, you look beautiful I know sunny. Ah.

53:02.77
Anna Lozano
Um.

53:10.70
wildremedies
Um, but for about 5 years I know matted and so I didn't I didn't have winter for quite some time and it was lovely. It was amazing. It was nice to have that freedom. It was nice too. I mean.

53:19.49
Anna Lozano
Um, ah amazingly.

53:27.89
wildremedies
And trying to incorporate this practice of like okay I was born in the northern hemisphere like clearly I'm here and I'm built for this.

53:35.45
Anna Lozano
Um, what? ah.

53:38.45
wildremedies
So let's try to sync myself with the seasons and like embody the lessons that all these seasons have to offer which is going within and all of the stuff but like ah really I really winter.

53:49.34
Anna Lozano
Um, it's right? Oh I fear you I know it's like half of the world was born in winter and like we can do this. But yeah.

54:02.45
wildremedies
I Know yeah it would be really nice to be on a beach right now for sure. Ah.

54:08.32
Anna Lozano
Um, what's what's manifesta. But.

54:10.20
wildremedies
Love that Oh my gosh. Awesome! Well I mean we were at time here now was so great chatting with you I feel like we we talked about so much.

54:19.83
Anna Lozano
I love it and that's why I love the Joe Rogan Podcast because he goes everywhere. So I'm like thank you for bringing me everywhere because normally I really focused on my you know zone of genius but I'm so multifaceted and like bring on any conversation I love it.

54:24.20
wildremedies
He does.

54:35.58
wildremedies
Absolutely Well I mean I think you brought a ton of value for anybody who is looking for better vibes in their life for better business for you know, potentially coaching how can people get in touch with you if they want to learn more.

54:51.20
Anna Lozano
Yeah, my ja instagram so I'm always I mean free content value. Add instagram Underscore Anano and then my website's anlizano.com

55:01.50
wildremedies
Awesome! All right? you guys? Well thank you again Anna for coming on and yeah, hopefully everybody got a few nuggets of wisdom and we will catch youall on the next episode.